Everything Circulates: AHS Recycle Storefront Design
A market-leading platform in China, ATRenew(NYSE: RERE)
specializes in technology-driven pre-owned consumer electronics transactions
and services.
AHS Recycle as its key offering aims at a second life to all
idle goods from consumer sources through store network and e-commerce,
promoting an environmentally friendly circular economy.
This project is an upgrade of AHS Recycle's storefront LED
screen from static patterns to motion graphics to showcase the core value(“everything circulates”) of
the brand's identity, the variety and versatility of business offerings, and the
theme-adapted promotional content.
Illustration:
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Business offerings:
Electronics; jewelry; accessories; fine spirits; footwear and apparel; cards and vouchers; musical instruments.
Animation (Excerpt):
Storefront Mock-up:
Business offerings:
Electronics; jewelry; accessories; fine spirits; footwear and apparel; cards and vouchers; musical instruments.
Animation (Excerpt):
Storefront Mock-up: