An Exciting Offer is a hit reality show on Tencent’s WeTV platform, with over 800 million views. During my internship at Tencent, I pitched the winning brand design proposal for the show's sixth season in collaboration with sponsor Wrigley’s, and worked closely with the production team to launch it to the public on September 10, 2024.

The sixth season follows young elite graduates interning at top law firms in Hong Kong. The goal was to create a graphic system that reflects the distinctive style of Hong Kong and conveys the professionalism of the legal elite.

The first direction of logo design integrates a gavel and iconic Hong Kong-style arched signage.

The second direction draws on the Hong Kong skyline and iconic architecture to achieve a more modern look and feel.

Responding to the production team’s vision and the sponsor’s requests, I integrated references to the previous Offer series’ visual language, merged ideas from both directions and developed the final logo.

The brand guidelines were delivered to the production team and served as the execution standards for the show's visual implementation.

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